Fruit d’Or, a leader in berry processing, ranks first worldwide for growing organic cranberries, with most of the company’s berries coming from its own fields. By upholding the highest quality standards, Fruit d’Or is able to process the fruit and distribute the product efficiently in over 50 countries.
Seeking to instill a proactive performance management culture in its new factory at the forefront of technology, Fruit d’Or retained Synerforce for a coaching mandate in the maintenance department.
Upon analyzing management processes, Synerforce discovered that the managers at Fruit d’Or were in emergency/reactive management mode. The maintenance managers’ roles were also poorly understood and/or ill-defined, which translated to a gap in management expectations. The final element was the lack of a performance management culture and of a feeling of urgency with respect to performance perspectives.
Seeking to instill a proactive performance management culture in its new factory at the forefront of technology, Fruit d’Or retained Synerforce for a coaching mandate in the maintenance department.
Fruit d’Or set a number of objectives: train and coach managers onsite, so they could properly fill their roles, review the organizational and communication structure in the maintenance department, reduce downtime (in minutes) on the production line and cut inventory and purchasing costs, thereby increasing team efficiency.

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